In collaboration with ZenBusiness, a prominent player in business formation and compliance, I worked on a dynamic explainer video animation project aimed at simplifying intricate concepts and spotlighting ZenBusiness's offerings. This project served as a creative vehicle to convey the company's value proposition in an engaging and accessible manner.

Under the insightful direction of Jonathan Mayo-Buttry, a seasoned director in the field, the project harnessed the creative prowess of ZenBusiness and Zachary Silverman for the development of visually captivating illustration boards. The collaboration extended to the animation phase, with shared duties handled by myself and Jonathan Mayo-Buttry.

My primary focus within the project was character animation, where I invested meticulous attention to detail in breathing life into the characters. From subtle expressions to dynamic movements, the characters became integral to conveying the narrative effectively. This emphasis on character animation aimed at creating a relatable and engaging visual story.

Taking the project to the next level, I introduced a layer of innovation by remodelling certain illustrations in 3D using Cinema 4D. This included the creation and animation of charming piglet characters, adding a delightful and memorable element to the storyline. The Sketch and Toon renderer played a crucial role in seamlessly integrating these 3D assets into the 2D world, ensuring a cohesive visual aesthetic. I also incorporated procedural 3D animation with C4D’s mograph tools.

As a unique aspect of the project, I took charge of modelling, rigging, and animating the endearing piglet characters in Cinema 4D. This added a touch of whimsy to the narrative, making the animation not only informative but also visually delightful. The character design and animation contributed to creating a distinct personality for the project.

The project, marked by its blend of 2D and 3D animation techniques, proved to be both challenging and immensely enjoyable. The incorporation of 3D elements, especially the animated piglet characters, added a layer of charm to the content. The overall experience was a testament to the synergy of creativity and innovation in motion design.

In the realm of motion design, this explainer video animation project for ZenBusiness stands out as a testament to collaborative storytelling, character animation expertise, and innovative 3D remodelling. The dynamic fusion of visual elements contributed to a compelling piece that not only conveyed information effectively but also left a memorable and delightful impression on the audience.